DEEnglish
DEEnglish

TrinkaMaxl

From Upper Bavaria, since 1636.
Brewed slow, ’cause fast won’t do.

Maxl.Helles, Helles (Bavarian lager)

Maxl.Helles

A Maxl is never wrong. By the water, in the park, on the way home, or whenever the moment’s just right.

Three female friends sitting in the grass with Maxl, laughing
Four hands toasting with Maxl over a picnic blanket
Two female friends toasting with Maxl by the Isar

Brewed in Maxlrain since 1636, with water from our own spring and zero rush. Slow Brewing means the beer gets all the time it needs, and not a day less.

The result: seven drinks that go great together and still stand on their own. From a crisp Helles to a zesty lemonade.

Six-pack carrier with assorted Maxl varieties
  • Two female friends toasting with Maxl by the Isar
  • Four hands toasting with Maxl over a picnic blanket
  • Three female friends sitting in the grass with Maxl, laughing
  • Six-pack carrier with assorted Maxl varieties
Three Maxl soft drinks (Zit, Mix and O) held in an arm, in a meadow in summer

Slow brewed.
Since 1636.

In Maxlrain, we give our beer all the time it wants. Slow Brewing means longer maturing, no rushing and no shortcuts, plus an independent check every single year.

The water comes from our own spring, and we brew right here in Upper Bavaria, between the Wendelstein mountain and the Chiemgau.

Aerial view of the Schlossbrauerei Maxlrain with the castle and the brewery buildings
A brewer stirring the brew kettle, seen from above
  • Slow Brewing: certified top quality
  • Federal Honour Award in Gold
  • DLG Certified Quality
  • Protected Geographical Indication: Bavarian Beer
19×
Federal Honour Award
3×
Brewery of the Year
1636
founded

Pick a card.

7 drinks, one deck. Swipe through the stacks and tap a card. It flips over and tells you what’s inside.Tap or click a card and it flips over to show you what’s inside.

Beers 4

Beers: card 1 / 4, Maxl.Helles

Lemonades 3

Lemonades: card 1 / 3, Maxl.O

Say hi to Maxl.

He’s looking at you from every bottle, and he’s got the right drink for every moment in life. Go on, he’ll show you.

Fact file

Name
Maxl
Home
Maxlrain, Upper Bavaria
Job
Face on every bottle
Style
A bit of lederhosen, a bit of tracksuit
Weakness
Never stops at just one
Maxl in a blue tracksuit jacket at a wooden table, bottle in hand
Clocked off? Time for a Maxl.
Maxl laughing as he carries a blue Maxl crate
I’ll just bring the whole crate.
Maxl in a Germany scarf, winking and holding a bottle
Game day? Only with a Maxl.
Maxl in a Hawaiian shirt and sunglasses, pointing at you and holding a Maxl.Zit
Summer? A Maxl.Zit, obviously!
Maxl scratching his head, puzzled, the bottle in his other hand
Now where did I put my Maxl?
Maxl with a rose behind his ear, charmingly holding out a bottle
A Maxl for ya?
Maxl holding a bottle and a car key
Driving? Grab an alcohol-free one.

The beer’s house band

Hundskrippln

The Hundskrippln are a Bavarian rock band from near Ingolstadt, famous for their high-energy live shows at Woodstock der Blasmusik, BrassWiesn and Tollwood in Munich.

The Hundskrippln kneeling at the front of the stage at Tollwood, the packed tent behind them
All five Hundskrippln laughing in front of their stage backdrop
The Hundskrippln on stage at Woodstock der Blasmusik in front of thousands of fans

#trinkamaxl

By the water, in the park, on the way home: show us where you drink your Maxl. Post with #trinkamaxl and the best pics end up right here.

Follow @trinkamaxl

Bring one Maxl home.

Beer, lemonade and everything for fans: in the Fanladerl, the online shop of the Schlossbrauerei Maxlrain.

Newsletter

Don’t miss a thing.

New drinks, deals and dates, straight to your inbox. Only now and then, promise.

Yes, I would like to receive the Maxlrainer newsletter by email, with news, offers and dates around the Schlossbrauerei Maxlrain. Maxlrain may analyse whether I open the emails and which links I click, in order to make the newsletter more relevant to me. I am at least 16 years old.

You can unsubscribe at any time, with one click at the end of every email or informally by writing to marketing@maxlrain.de. More in our privacy policy.