
TrinkaMaxl
From Upper Bavaria, since 1636.
Brewed slow, ’cause fast won’t do.

Maxl.Helles
A Maxl is never wrong. By the water, in the park, on the way home, or whenever the moment’s just right.



Brewed in Maxlrain since 1636, with water from our own spring and zero rush. Slow Brewing means the beer gets all the time it needs, and not a day less.
The result: seven drinks that go great together and still stand on their own. From a crisp Helles to a zesty lemonade.


Slow brewed.
Since 1636.
In Maxlrain, we give our beer all the time it wants. Slow Brewing means longer maturing, no rushing and no shortcuts, plus an independent check every single year.
The water comes from our own spring, and we brew right here in Upper Bavaria, between the Wendelstein mountain and the Chiemgau.


- 19×
- Federal Honour Award
- 3×
- Brewery of the Year
- 1636
- founded
Pick a card.
7 drinks, one deck. Swipe through the stacks and tap a card. It flips over and tells you what’s inside.Tap or click a card and it flips over to show you what’s inside.
Beers 4
Beers: card 1 / 4, Maxl.Helles
Lemonades 3
Lemonades: card 1 / 3, Maxl.O

Say hi to Maxl.
He’s looking at you from every bottle, and he’s got the right drink for every moment in life. Go on, he’ll show you.
Fact file
- Name
- Maxl
- Home
- Maxlrain, Upper Bavaria
- Job
- Face on every bottle
- Style
- A bit of lederhosen, a bit of tracksuit
- Weakness
- Never stops at just one







And you?
Find your MaxlThe beer’s house band
The Hundskrippln are a Bavarian rock band from near Ingolstadt, famous for their high-energy live shows at Woodstock der Blasmusik, BrassWiesn and Tollwood in Munich.



#trinkamaxl
By the water, in the park, on the way home: show us where you drink your Maxl. Post with #trinkamaxl and the best pics end up right here.
Follow @trinkamaxlBring one Maxl home.
Beer, lemonade and everything for fans: in the Fanladerl, the online shop of the Schlossbrauerei Maxlrain.























